Product Development Series, III

Or Use Your Coconut!

It is said that you have to learn from the past to make progress in the present. As far as developing new products from the coconut, it pays to delve into the other coconut products that are now mainstream, thanks to those who have pioneered.

Here are some examples.

  • Coconut Ice Cream

  • Coconut Flour
  • Extra Virgin Coconut Oil
  • Coconut Oil in Soft Gels
  • Coconut Juice Sans Pulp
  • As far as Guinarona coconuts are concerned, we have first to evaluate our strengths and weaknesses, nay our stage of development. Then we apply corrective measures on the weaknesses and highlight the strengths. What are the unique products that we can come up with? As per our Japanese mentor, Yukihiko Saito, it is better to CREATE the market than to squeeze yourself into a crowded one.

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